Craig Collins-Young is a writer and a Web editor in and around Washington, D.C. He’s lived on the East Coast most of his life, with one sojourn in Limerick, Ireland, to study Gaelic and Irish literature at the University of Limerick. Craig enjoys strong drink at cash-only bars, unintentional photography, and ruminating on the loss of his appendix.
Manager, Web Content - LeadingAge2008 to present
Lead SEO strategist and information architect
Search engine optimization (SEO) efforts resulted in significantly increased search results for overall site and specific key words. Restructuring of information architecture resulted in improved user feedback during usability testing.
Lead social media strategist
Restructure of blog lead to increase from 250 views per month to 15,000 views per month. Implementation strategy included using multiple authors, increasing frequency of posts, and teaching contributors effective utilization of the informal voice used in the blogosphere. Incorporated Facebook, Twitter, Flickr, YouTube and other social media outlets into overall marketing strategy. Continue to increase Facebook conversations and Twitter interactions.
Lead Communications Editor
Created and implemented new writing guidelines based on current studies of how users interact most effectively. Write, edit, proofread content to ensure a consistent, accessible style and language for main website as well as for e-mail marketing campaigns, press releases, and other online communications.
Online Editor - U.S. News 2007-2008
Surveyed and analyzed daily international/national news.
Wrote accurate and concise news briefings for various clients.
Edited copy for consistent style, grammar, sentence structure, and accuracy.
Assisted new editors with analysis, development of content.
Published and broadcast briefings through web-based platform.
Developed new briefing guidelines, content structure.
Assistant Editor - Agora Publishing2005-2006
Edited multiple essays for grammar and voice.
Developed and maintained Daily Reckoning blog.
Marketed Daily Reckoning via affiliates program.
Edited and maintained Daily Reckoning Web site.
Assisted with ad placement.
Scheduled media events.
Edited and authored press releases.
Developed strong SEO and CMS understanding.
Johns Hopkins University2010
M.A. Creative Writing
University of Limerick2001
Address:Rockville, MD 20852
Sending your message. Please wait...
Thanks for sending your message! I'll get back to you shortly.
There was a problem sending your message. Please try again.
Please complete all the fields in the form before sending.
Thank you for visiting my website.
I look forward to hearing from you soon !